It’s also important because it holds information for screen readers as well as for bots (SEO, you know? Functional images are those used inside links or buttons in the place of text. Watch the above video to learn everything you need to know about Image SEO and ALT-TEXT optimization. However, don’t rely on this feature, as most other browsers don’t display a tool tip for alt text. If a graphic only summarizes the surrounding text without providing new information, the ALT text remains empty. But, here’s an important point… If an image doesn’t require alt text, best practice is to add an empty alt attribute. Use the alt attribute to specify an alternate text for each area in the image map: Value. Having alt text that reads “bath and candle” isn’t useful for visually-impaired readers because it’s information they don’t need to know. There is no default value of HTML alt attribute. Supported doctypes . Example of HTML alt attribute with img and area Any of these might be useful alt attributes in different situations: When you upload an image to WordPress, you can set a title and an alt attribute. By default, it uses the image filename in the title attribute. Alt Text and SEO. While this … A piece of text containing a short description of the adjacent content. Explanatory image: graphs, statistics, explanatory screenshots. Some technologies for displaying content may have features that enable you to include null text by checking a box to indicate that an alt description is … IE and alt text. It would be better to have the screen reader ignore it completely. Example. The corresponding ALT attribute contains the text that the image replaces - for example, "grinning emoji" or simply "grinning". Internet Explorer for Windows also displays HTML alt text as a tool tip that appears when you hover over the element, even when the element itself is also displayed. For example, the logo in my example above might be used as a link to the home page of the company website, as an example of a font, or on a list of sponsors for an event. Typically, this is used by someone who is visually impaired, giving them full understanding of the webpage – especially pictures. The alt attribute is mainly utilized by screen reader software that speaks the text, describing the element to someone who is listening to the makeup of the webpage. The alt attribute is an alternative text that is not only displayed when - for example - your image is corrupted or the path to this image has changed and can no longer be found. For example, a better alt attribute here could be "A white cruise ship named Seaborn Quest". HTML 4.01 strict, HTML 4.01 transitional, HTML 4.01 frameset. The word RESOLUTIONS spelt out in Scrabble letters. Default value . The ALT attribute is an important element to the accessibility community. These types of images should be given an alt attribute that describes the function of the link, not the contents of the image. Alt text is the most important element to configure when doing SEO for images because it helps search engine crawlers understand the subject matter of the image.. The difference between an empty alt attribute and no alt attribute at all is that the empty attribute lets screen reader users know that an image is there. If you need a tool tip (or equivalent) to appear, use the title attribute (described below). And if you don’t enter an alt attribute, it copies that to the alt attribute. Type of value of HTML alt attribute is text. alt and title attributes in WordPress. ALT Attribute “ALT” simply standards for “alternative”, and ALT attributes are intended to be descriptions that can be seen instead of images, either before the image loads or if it does not load at all. ).