With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. Next, you have to make the subject of the email clearly define the email’s purpose. How likely are you to recommend [company] to a friend? Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Such emails often land up into spam bin. The only way to increase click rate, open rate and response is the email subject line. However, it is still possible to appeal to the intellect while also triggering an emotional reaction. Review our cookie information to learn more. According to research from Campaign Monitor, over 53% of emails were opened on mobile devices in 2015 and that number has only increased since. You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,” or “Feedback about your recent purchase.”. The email subject line you use for your feedback surveys is what stands between you and your customers’ engagement with your message. Example: Penny (or more) for your thoughts? However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. How short? Vote for [company name] (. If you put something generic like “Customer Survey”, you are doomed. Catchy, short, readable on mobile devices, and a clear call to action are the way to go – and don’t forget to use emojis in the subject line if you feel they’re appropriate for the topic in hand. If the recipient can’t tell that it’s a survey invitation email with just a glance, there’s a chance they’ll … You can, however, entirely avoid even mentioning the survey in your subject line. So when an email like this by Frieze lands in my inbox it’s impossible not to be included among the best email subject lines of this post. Your subject line is what gets people to open your email, and your CTA gets people to join your event. Write a descriptive subject line for your survey e-mail. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. How was your recent airport experience, [recipient name]? “Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. A question forms the beginning of a conversation with a real human being—it’s not simply a robotic response. The bottom line: You need to condense your survey email subject line. Pop your details below and get the very latest articles, updates and offers! Here we are discussing some … As with other forms of digital communication, survey email subject lines play a key role in determining open rates. People often see them as a waste of time. 1) Deliver an engaging email subject line If you plan to invite your respondents via email, make sure your subject line catches their attention – without being overly splashy or cheesy! Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat. General email subject line guidelines still apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. However, try to come up with a short, descriptive line … 4. Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Another study showed that personalized subject lines can offer a 37% increase in open rates, and a 41% boost in survey response rates. By using this website, you consent to our use of cookies. Consider how you would start a conversation with a trusted friend you’re asking for advice, and write your copy from there. Be honest – what do you think of your new [product]? Your subscriber isn’t an inbox—they’re a human. Try these email reminder subject lines during your next event marketing campaign to drive engagement…, Tips and inspiration to help you craft stellar retail subject lines for your emails, We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will…. It’s simple: they don’t see what is in for them, they are time-consuming, and it doesn’t help that most survey designs seem i… They’re forgettable. Some examples of catchy subject lines for survey emails we’ve seen recently include: As you’ve probably noticed, these are all pretty simple email subject lines. GetResponse — We’d love your help! Wham, Bam, Don’t Go to Spam: Why ‘Mark as Spam’ Is Worse Than the ‘Delete’ Button, The relevance of newsletters or other email marketing content. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience. They’ll have every intention to respond. 5 Survey Email Subject Line Strategies to Boost Response Rates. Can you help?”. This blog provides general information and discussion about email marketing and related subjects. The actual subject line should be simple, straight forward and informative. However, you should still word your subject lines in an intriguing way. For example, you may currently be considering subjects lines for survey emails relating to: Whatever the reason behind your survey email, the subject line is a great way to boost your email open rates (and hopefully your survey completion rate too). 38% of customers, however, consider themselves loyal to brands they love. Not only can you segment your audience and test some tweaked email subject lines, but you can also then use the resulting analytics to filter your mailing list through dynamic segmentation based on customer behavior. Nobody likes them. Marketers really need to use their creativity to come up with something unique that will spark interest. Example: Hey [name]. Boring and dull survey subject lines like ‘quick customer feedback survey’ looks dry and robotic. Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone. The key is to spike the reader’s curiosity and make them open your survey email. Remember to use this data when writing your survey subject lines. Nonprofit Email Marketing: The Complete Guide in 2020, Email Marketing 2020 – a Decade in Summary, 7 Tips to Optimizing SAAS Companies Email Marketing. What You Should Write in the Subject Line for Event Invitation Statistically proved, 33% of recipients decide whether or not to open an email based on subject line alone. Connecting with people emotionally is far more effective than trying to appeal to their rationale. Fill out the quick survey and help us make GR better. This may seem like quite a large give, but remember the value of a customer’s time and feedback. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Radio-Active: ActiveTrail’s November 2020 Updates! Amazon does a great job of engaging their customers when asking for feedback. In short, the best survey subject lines tend to include: If you’re not naturally a creative type, preferring to stick to the point and communicate succinctly, writing great email subject lines can seem like a laborious task. “Take our survey today” probably won’t deliver the results you want. Getting people to take time out of their busy schedules is almost as difficult as asking them to say what they love about their jobs. If they find that the subject line doesn’t relate to them at all, then it is highly unlikely that they will open your email. You will no doubt have received many survey invitation emails with subject lines like these: Rate your experience; Tell us what you think; Your opinion matters; Share your thoughts with us; It is always worth considering how you can make your survey invitation email stand out from the crowd, either using different phraseology or specifics. You can also let subscribers know that the coupon for taking the survey will expire at a certain time. Example: Hi [name], how do your new [brand] sneakers fit? Time automated surveys about products to go out after the subscriber has had a chance to experience the item. Ask a question in the survey email subject line. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. A good idea would be to add a tentative date for the meeting in the subject line. You can also take it a step further by sending personalized automated emails. If you don’t discuss anything about time constraints, your subscribers might not respond. Write down different sets of subject lines and see the ones that perform the best. This implies you must have a good subject line, meaningful enough to give them an idea of what to expect in the email. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. Subject lines are often the reason emails get opened. Don’t forget to seal the deal with a great survey invitation email subject line. Your email subject lines must contain specific information and must be precise and direct. 3. Try these 5 survey email subject line … The two most important components of your email content are your subject line and your CTA. Otherwise, your main concerns are getting those emails opened, avoiding spam filters, and writing a survey email subject line that prompts the reader to participate. Clarity. But, opening an email is just half the battle won. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important. Whatever channel you use to invite customers, there will always be a body of text. This isn’t carte blanche to completely dupe your subscribers. But they won’t actually respond. An example by Piperlime. Are you having trouble coming up with an answer? Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. And, as anyone who works in marketing knows, customer relationships are what really determines your success. 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